Script and Stone
Your engineers built something brilliant. Your sales deck just lost you the tender.
Script & Stone works with engineering, industrial tech, and enterprise SaaS firms whose technical depth isn’t showing up in the room where deals get won or lost. We rebuild the pitch, not the product.
Your experts are brilliant.
That is the problem.
The engineer who designed your system is not the person who should be explaining its ROI to a procurement committee. But that’s usually who ends up writing the proposal, because they understand the product best.
The result: forty-page tenders that never mention payback period. Pitch decks that open with architecture diagrams instead of the problem the buyer actually has. A CFO who nods politely through a demo and then never replies to the follow-up email.
Your product isn’t the problem. Nobody outside your building can see why it matters. We call that Technical Invisibility, and it’s costing you deals you should be winning.
We don’t dumb it down. We translate it.
Script & Stone pairs two disciplines most agencies keep separate: commercial strategy (how deals actually get won; pipeline, positioning, what a buying committee needs to say yes) and narrative craft (how dense technical material becomes something a non-technical decision-maker can read once and understand).
One without the other gets you a nicer-looking version of the same confusing deck. Together, they get you a pitch a CFO can defend to their own board.
We don’t strip out your technical details. We work out which points actually move a buying decision forward, and we make sure your reader gets to them quickly.
You work with us. Not with whoever’s free this week.
At Script & Stone, the two people below are who scope your project, sit in your workshops, and sign off your final deck.
Nate, Narrative Lead: Seventeen years turning dense, technical, often genuinely brilliant material into something a non-specialist can actually read. He runs the Plain English pass that most technical writing never gets, the one that asks: “Would this make sense to someone who’s never met you?”
Carl, Commercial Lead: Fifteen-plus years building and closing B2B pipelines, mostly in sectors where the sales cycle is long, the buying committee is five people deep, and the deal dies quietly in procurement if nobody’s watching. He builds the commercial logic your materials need to survive that process.
Find out exactly which page loses the deal.
The Commercial Narrative Audit is a fixed four-week sprint, our way of showing you how we think before you commit to anything bigger.
What it costs: A fixed fee of £2,500.
What we look at: Your last few pitch decks, your key sales-facing web pages, and your tender templates. The material that’s actually in front of buyers right now.
What you get back: A Narrative Friction Matrix. A plain, page-by-page breakdown of exactly where your buyer loses the thread, plus a 90-minute Executive Debrief to walk through it with your team.